Guiding Principles

1. Content is king

Visual imagery is a powerful communication tool. But before we get to that, let's run through some ideas on communication.

You don't just have something you want to say; you have something to communicate something you want your audience to understand. There are two components of communication: message and medium. If you have no message, you have no need for a medium. The message matters. We assume you have a message and that you know what it is. If you don't, we can't help you. Quit pursuing this project until you figure out your message. If you don't, you'll just be polishing dirt.

Engaging visual production is borne of relevance and excellence. To be relevant, you've got to know your perspective, the perspectives of your audience, and how to interface the two. If you are committed to learning about your audience, you're on the right path.

Excellence is persuasive. It says, "Hey - what I have to say matters and I've spent a great deal of time making sure that you hear what I'm trying to say." If excellence resonates with you, you're headed in the right direction.

Guiding Principles 1. Content is king 2. Exploit technology 3. Develop a five-year plan 4. Acquire intuitive tools 5. Building a relationship 6. Refocus your time